For the second year in a row, Morrie’s Minnetonka Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) will spread love, hope and warmth to cancer patients and their families in communities across the country. The 2016 Subaru Loves to Care initiative, a charitable arm of the Subaru Love Promise, allowed LLS and Subaru to reach 30,000 patients in more than 250 hospitals through 393 Subaru retailers. This year, LLS and Subaru aim to reach even more patients with small gestures of comfort and care in their time of need.
“We created the Subaru Love Promise because we believe in making the world a better place. It is our vision to show love and respect to all people,” said Alan Bethke, senior vice president of marketing at Subaru of America. “We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can and are proud to team up with The Leukemia & Lymphoma Society for our Subaru Loves to Care initiative, to help provide care and support to patients and their families while battling cancer.”
Where Love Meets Hope
This June, Subaru and LLS are bringing the Subaru Loves to Care initiative to life at 475 Subaru retailers across the country. Visitors to Subaru retailers will be given the chance to share personalized messages of hope to patients in their local communities, or write an online message of support at www.lls.org/subaru. Those who write a message of hope at a Subaru retailer will also receive a bracelet to help spread awareness of LLS and the automaker’s goal to provide hope and care, one gesture at a time.
At the end of the promotion, Subaru retailers will deliver nearly 95,000 messages of hope to patients alongside 38,000 blankets to provide comfort and warmth as they continue their fight against cancer, while children battling the disease will receive arts and crafts kits.
Participating local retailers:
Morrie’s Minnetonka Subaru
12520 Wayzata Blvd., Minnetonka MN
LLS will be featuring inspiring stories and photographs of survivors and patients in communities across the country who will receive blankets or arts and crafts kits on www.lls.org/subaru. The stories are an inspiration and a reminder of the good the Subaru Loves to Care program brings to the thousands of patients nationwide. LLS will spread messages of hope, love, and warmth to those fighting cancer.
LLS Board of Trustees member, Randall Henkemeyer, will proudly accept the donated blankets from Morrie’s Minnetonka Subaru on July 18, 2017 in honor of Minnesota Oncology patients and their caregivers. He knows the caregiver role all too well – Randall lost his wife, Cindy, to leukemia seven years ago.
“She was such a vibrant and healthy woman – and I witnessed first-hand how quickly a disease like blood cancer can attack and take even the strongest and most courageous people among us. From the moment I lost Cindy, I embarked on a new journey… participating in a variety of events to raise funds for The Leukemia & Lymphoma Society. It has been a hard, but extremely rewarding journey,” Randall said. Randall lives near the Minnesota Oncology Chaska location and is thrilled to represent LLS for this special Subaru partnership – in memory of Cindy and in honor of every blood cancer patient receiving treatment at the clinic today.
According to LLS President and CEO Dr. Louis J. DeGennaro, “As the largest voluntary cancer health agency specifically focused on finding cures and treatments for blood cancer patients, LLS supports hundreds of cancer scientists and research projects around the world. But the fight against blood cancers cannot be won without supporters such as Subaru and their customers. Every voice, every action, every contribution is needed and valued.”
Visit a participating retailer to sign a hope card, or visit www.lls.org/subaru to write an online message of support and learn more about LLS's mission and impact, and how to help Subaru and LLS make someday, today, for blood cancer patients.